‘Ummi Bags’ is a community outreach project that is aimed to raise funds by selling recycle bags to the public. All proceeds from the sale of the bags will be used to fund one of SCOT’s project called Women in Power.
Women in Power helps single mothers in Brunei who have little or no income to feed their families. Through Women In Power, SCOT provides these single mothers a training ground and resources to empower them to be entrepreneurial so that they will be able to stand on their own and feed their families.
Through the sales of the recycle bags, it is hoped that the project will generate sufficient funds to help the single mothers involved in ‘Women In Power’ programme a headstart to initiate their businesses, generate income for the family and break the cycle of poverty.
The objectives of the project are as follows:
To promote and support SCOT and its activities
To raise funds to help underprivileged families and support ‘Women In Power’
To expose and enhance the skills of the team members in various business activities such as
marketing, finance, sponsorship as well as teamwork.
To support the government’s “no plastic bag” initiatives
The recycle bags will be sold at a premium price per bag and all proceeds from the sale will be donated to support Women In Power. A total of 500 bags will be printed and should be ready to be sold by mid of October. The projected selling period is one month therefore by mid of November all sales proceed should be ready to be compiled and donated to Women in Power.
To achive the one-month projected selling period, the recycle bags will be marketed to the general public through three main avenues:
1. Shopping Complex
The use of recycle bags has been extended from Tuesday to Sunday and has encouraged the society to use more recycle bags when going to the market to buy groceries. Ummi Bags team will set up a booth at one of high traffic shopping complex i.e. Times Square Shopping Complex lobby and sell directly to the customers. This will also enable the team to communicate to the customers and tell the story behind the creation of the bags.
3. Online Marketplaces
The selling of recycle bags will also be promoted through online marketplaces for example Facebook, Instagram and Whatsapp. The use of social media will be the best way to informthe public about this project and the story behind Ummi Bags. This will also be a way to reach young customers to buy the bags and create awareness on the project.
4. Third Youth Against Poverty Symposium
SCOT will be holding a symposium and workshop called Youth Against Poverty 3 in October 2018. The symposium which is expected to attract 250 participants will be another avenue to market the recycle bags. 250 pieces of bags have been booked by the project leader to be used in this event.